Category: Better Business

The MSP’s Bookshelf: Everybody Writes

The MSP’s Bookshelf: Everybody Writes

How many times have you heard you need to make sure you have great content on your MSP website? Probably more than you can count, and there’s a reason. As an MSP, your focus is on your services, but content...

/ March 1, 2016
problem customers
Ask an MSP Expert: How can I get my customers to pay their bills?

Ask an MSP Expert: How can I get my customers to pay their bills?

 Q: One of my customers hasn’t paid their bill for my IT services, and I’m not sure how to approach them about it. What steps should I take to get my customer to pay their bill? Are there any particular...

/ February 29, 2016
event marketing
How to do event marketing right – instead of trying to trap customers

How to do event marketing right – instead of trying to trap customers

“Keep your eyes wide open before marriage, half shut afterwards.”   —Benjamin Franklin On CNN recently: Women selling their positive home pregnancy tests to other women on Craigslist for the purpose of trapping their boyfriends into marriage, most popular around military...

/ February 23, 2016
Ask an MSP Expert: How should I train a new sales person at my MSP?

Ask an MSP Expert: How should I train a new sales person at my MSP?

  Q: My MSP business is growing, and I’m looking to expand our sales team to focus on bringing in even more business. Right now, my current sales people all started as technicians, and they’re good at speaking to small...

/ February 22, 2016
cold calling
Two ways to use cold calling to help your other MSP marketing efforts

Two ways to use cold calling to help your other MSP marketing efforts

One of the things I love the most about cold calling is that it requires absolutely nothing to get started other than your time and a telephone. Cell phone, desk phone, soft phone … doesn’t matter. If you’ve got a...

/ February 18, 2016
cold calling tips
Ask an MSP Expert: How to tell if a prospect just isn’t that into you

Ask an MSP Expert: How to tell if a prospect just isn’t that into you

  Q: I just met this small business prospect at a local networking event, and we had a great first conversation. It felt like we had a real connection, but I can’t tell if they feel the same way. I’ve...

/ February 15, 2016
pay-per-click
MSP tips for pay-per-click advertising

MSP tips for pay-per-click advertising

If you’re an IT service provider who’s interested in using online advertising but doesn’t know where to start, you’re not alone. In fact, 81 percent of the attendees at last week’s Intronis Partner-exclusive webinar on this topic are not currently...

/ February 11, 2016
"leaky" msp website
Is your MSP website “leaky”? What to fix to catch more “fish”

Is your MSP website “leaky”? What to fix to catch more “fish”

In 2016, your business’ website is either your first or second impression. Let’s say that again … slowly and really think about it … fiirrrsssstttt immmprrreessssionnn. Good. Now, how does your MSP website stack up? I talk to telecom agents,...

/ February 10, 2016
msp marketing strategy
5 ways the long copy sales letter can (still) help your MSP business

5 ways the long copy sales letter can (still) help your MSP business

There’s one thing I think every IT service provider needs to add to their marketing plan this year—even though it gets a bad rap. I am talking about the long copy sales letter. Yes, a sales letter. I can hear...

/ February 10, 2016
customer relations
Ask an MSP Expert: What can I do if a customer is freezing me out?

Ask an MSP Expert: What can I do if a customer is freezing me out?

  Q: I like to do an annual planning meeting with each of my customers at the beginning of the year, but there’s one customer who’s not getting back to me.  I’ve tried reaching out through the usual means but haven’t...

/ February 1, 2016