Category: Better Business

Why awards should be part of your MSP marketing plan

Why awards should be part of your MSP marketing plan

For managed service providers, a multi-faceted, well-rounded marketing plan works best. You can’t rely solely on word-of-mouth marketing, but you can’t simply focus on Google Adwords or attending industry events either. A balanced combination of marketing activities geared to fuel...

/ August 6, 2015
IT sales and marketing
Social media is a great “in” for IT sales and marketing

Social media is a great “in” for IT sales and marketing

Reports show that people want, and in many cases expect, businesses (like yours) to have a social media presence. When you don’t, it begs the question why not? If your social status is slim to none, it probably won’t make or...

/ July 29, 2015
cloud backup
Ask an MSP Expert: What’s the benefit of selling cloud backup as a telecom service provider (TSP)?

Ask an MSP Expert: What’s the benefit of selling cloud backup as a telecom service provider (TSP)?

Q: I run a telecom services business that I believe needs a new go-to-market strategy. Right now, we provide a wide array of telecommunication services to SMB customers, including telephone, video conferencing, broadband, and WAN solutions. But I’ve seen growing...

/ July 27, 2015
outbound marketing
Why MSPs need to combine inbound and outbound marketing to get results

Why MSPs need to combine inbound and outbound marketing to get results

One of the trickiest aspects of running a managed IT services business is effectively combining inbound and outbound marketing strategies for maximum results. To neglect either inbound or outbound marketing in favor of the other is a costly mistake. By...

/ July 20, 2015 / 1 Comment
How to get more quality referral leads as an MSP

How to get more quality referral leads as an MSP

Developing an effective referral program that creates enough excitement to convince customers to simply hand over their business contacts can be a struggle for managed service providers. Many have been disappointed after what they think is an awesome referral strategy...

/ July 8, 2015
training program
Ask an MSP Expert: How to develop a training program for new IT employees

Ask an MSP Expert: How to develop a training program for new IT employees

Q: My MSP business is growing, and we’re hiring like crazy! How do I make sure my new hires are trained properly and can support my customers? I want to know my employees are prepared for the job and have...

/ July 6, 2015
3 simple ways for IT service providers to boost social media success

3 simple ways for IT service providers to boost social media success

Businesses (aka your customers) are becoming increasingly involved in social media. On average, businesses using social media spend nearly 2.5 hours a day on the varying platforms. And, studies show that more than 90 percent of businesses have some sort...

/ June 24, 2015
msps
Events for MSPs: 8 simple tips for success

Events for MSPs: 8 simple tips for success

It’s no secret that Intronis MSP Solutions loves events. Whether it’s exhibiting at an industry tradeshow or hosting an intimate dinner gathering for customers, we can’t resist the temptation to engage in some face time with our channel partners. And,...

/ June 18, 2015
msp sales
4 Ways MSPs can build more recurring revenue

4 Ways MSPs can build more recurring revenue

Recurring revenue is the Holy Grail for managed service providers. Unfortunately, it is the area of the business that most MSPs struggle with. They either can’t sell enough new clients, don’t attract the right types of clients, or can’t command...

/ June 17, 2015
managed service customers
How to retain managed service customers

How to retain managed service customers

You courted your SMB clients. You wooed them. You got them to sign that SLA, and now you’re married. But how do you keep the love alive?

/ June 10, 2015