Category: Better Business
4 ways to improve your customer service as an MSP
Be honest. Does your MSP provide exceptional customer service? Odds are you don’t. Jay Baer, author of Hug Your Haters, explained at Content Marketing World last month that 80 percent of businesses say they deliver exceptional customer service, but only...
4 ways to hire an effective in-house telemarketer for your MSP
Hiring a great telemarketer isn’t easy. While their salaries may not be the costliest part of your payroll, the opportunity cost that comes along with making a poor hire is very high. Think of sales prospecting like an opportunity bank...
Ask an MSP Expert: What do I need to do to host a successful webinar?
Q: At my MSP, we’re about to host our first webinar! We have a few people signed up so far, and we’re looking forward to educating our customers on the dangers of phishing and what they should watch out for...
Ask an MSP Expert – Why should I host a webinar?
Q: I’ve heard from a couple people that we should host webinars for our SMB customers. I think we have the resources to do it, but it doesn’t seem like something our competitors are doing. Why should my MSP host...
Robin Robins: MSPs need to make “the second effort”
Vince Lombardi loved to talk about the concept of the second effort. In fact, it’s the basis of a short sales training movie created in 1968 that is still showed to sales teams in training programs today. Lombardi is famous...
The MSP’s Bookshelf: The Checklist Manifesto
As an IT service provider, you know that systems and processes can get complex. Whether it’s hiring a new tech and getting them up to speed, setting up a new service for a client, or even making sure you are...
3 Ways to leverage your MSP processes for higher profits
When you’re an MSP, you’re constantly struggling to differentiate yourself from the competition, close deals, and manage your IT tickets — all while increasing your profitability. Unfortunately, many MSPs are unable to set themselves apart, and they end up falling...
2 important lessons from Kaseya’s 2016 Global MSP Pricing Survey
What can you learn from the collective wisdom of more than 400 MSPs? A lot. Kaseya, a provider of IT systems management software, recently released the results of their fifth annual Global MSP Pricing Survey, and I think the results...
Robin Robins: Are you willing to pay the price necessary to succeed?
“An entrepreneur is the greatest contradiction of our world; it’s someone who will work an exhausting 80+ hours a week, dealing with a heap of problems, aggravation, and stress, putting their financial a** on the line for less pay than...
Ask an MSP Expert: How can I free myself from difficult customers?
Q: Our MSP is a small two man shop. We love our customers, and we always want to give them great service. Recently, though, we took on a customer that needs a lot of help. While we don’t mind doing...