Category: Better Business
Why awards should be part of your MSP marketing plan
For managed service providers, a multi-faceted, well-rounded marketing plan works best. You can’t rely solely on word-of-mouth marketing, but you can’t simply focus on Google Adwords or attending industry events either. A balanced combination of marketing activities geared to fuel...
Social media is a great “in” for IT sales and marketing
Reports show that people want, and in many cases expect, businesses (like yours) to have a social media presence. When you don’t, it begs the question why not? If your social status is slim to none, it probably won’t make or...
Ask an MSP Expert: What’s the benefit of selling cloud backup as a telecom service provider (TSP)?
Q: I run a telecom services business that I believe needs a new go-to-market strategy. Right now, we provide a wide array of telecommunication services to SMB customers, including telephone, video conferencing, broadband, and WAN solutions. But I’ve seen growing...
Why MSPs need to combine inbound and outbound marketing to get results
One of the trickiest aspects of running a managed IT services business is effectively combining inbound and outbound marketing strategies for maximum results. To neglect either inbound or outbound marketing in favor of the other is a costly mistake. By...
How to get more quality referral leads as an MSP
Developing an effective referral program that creates enough excitement to convince customers to simply hand over their business contacts can be a struggle for managed service providers. Many have been disappointed after what they think is an awesome referral strategy...
Ask an MSP Expert: How to develop a training program for new IT employees
Q: My MSP business is growing, and we’re hiring like crazy! How do I make sure my new hires are trained properly and can support my customers? I want to know my employees are prepared for the job and have...
3 simple ways for IT service providers to boost social media success
Businesses (aka your customers) are becoming increasingly involved in social media. On average, businesses using social media spend nearly 2.5 hours a day on the varying platforms. And, studies show that more than 90 percent of businesses have some sort...
Events for MSPs: 8 simple tips for success
It’s no secret that Intronis MSP Solutions loves events. Whether it’s exhibiting at an industry tradeshow or hosting an intimate dinner gathering for customers, we can’t resist the temptation to engage in some face time with our channel partners. And,...
4 Ways MSPs can build more recurring revenue
Recurring revenue is the Holy Grail for managed service providers. Unfortunately, it is the area of the business that most MSPs struggle with. They either can’t sell enough new clients, don’t attract the right types of clients, or can’t command...
How to retain managed service customers
You courted your SMB clients. You wooed them. You got them to sign that SLA, and now you’re married. But how do you keep the love alive?