Category: Better Business
Is your MSP website “leaky”? What to fix to catch more “fish”
In 2016, your business’ website is either your first or second impression. Let’s say that again … slowly and really think about it … fiirrrsssstttt immmprrreessssionnn. Good. Now, how does your MSP website stack up? I talk to telecom agents,...
5 ways the long copy sales letter can (still) help your MSP business
There’s one thing I think every IT service provider needs to add to their marketing plan this year—even though it gets a bad rap. I am talking about the long copy sales letter. Yes, a sales letter. I can hear...
Ask an MSP Expert: What can I do if a customer is freezing me out?
Q: I like to do an annual planning meeting with each of my customers at the beginning of the year, but there’s one customer who’s not getting back to me. I’ve tried reaching out through the usual means but haven’t...
Packaging and pricing strategies to generate more revenue for MSPs
As an MSP, how you package and price the service offering is critical to your success. Your packaging and pricing should define your company way and demonstrate to clients how you are different than any of your competitors. Take a...
5 Ways picking up the phone can help improve your MSP business
The phone is an important business tool that too many people are overlooking. In the first week of 2016, I received two sales calls. I answered them both. By comparison, I received 50 LinkedIn connection requests, 30 LinkedIn InMails, and...
Robin Robins: There is no shortcut to improving your business
Productivity Tip: Put “eat chocolate” at the top of your list of things to do today—that way you know you’ll get at least one thing done. A guilty pleasure of mine is watching HGTV. My favorite show currently is Love...
Ask an MSP Expert: How do I set up an onboarding process for new customers?
Q: I want to create a standard process for conducting customer onboarding sessions at my MSP to make it simpler for any member of my team to run one. This would help us offer onboarding to all of our...
3 Things MSPs need to consider before writing a press release
As an IT service provider, building and communicating your brand effectively should be a top priority every day. It’s not a one-and-done effort. Branding is an integrated and ongoing part of doing business that every IT service provider needs to...
4 Simple ways for MSPs to improve their cold-calling skills
Cold calling gets a bad rap sometimes, and I think it’s mostly because it forces MSPs to go outside their comfort zone. After all, it’s a different skill set, and it takes patience to see results. Making excuses is much...
Robin Robins: Profiting From Problems
The best customers for us are the ones that present us with a new problem, because chances are, if one customer has that problem, 100 more have it, or 1,000, or 10,000. So you start thinking about solution development...
