Category: Better Business

Ask an MSP Expert: What types of MSP marketing campaigns are most effective?

Ask an MSP Expert: What types of MSP marketing campaigns are most effective?

Q: I feel like I’m stuck in a rut with my MSP marketing, relying on traditional marketing tactics like telemarketing and referrals to find new business prospects. I want more of an impact. What are some simple, easy-to-execute campaigns that...

/ August 17, 2015
managed print
As a managed print service provider, how can I make the transition to managed IT services?

As a managed print service provider, how can I make the transition to managed IT services?

  Q: I run my own managed print services company, and my SMB customers are starting to request additional IT services. So, I’m interested in making the transition to managed IT services so I can generate more recurring revenue for...

/ August 10, 2015
managed services
How to get free advertising for your managed services business

How to get free advertising for your managed services business

The media is dying of starvation. They have an endless appetite for quality information to share with their viewers, readers, and listeners. So why do so many managed service providers fail to recognize that journalists need regular feeding to keep...

/ August 10, 2015
Why awards should be part of your MSP marketing plan

Why awards should be part of your MSP marketing plan

For managed service providers, a multi-faceted, well-rounded marketing plan works best. You can’t rely solely on word-of-mouth marketing, but you can’t simply focus on Google Adwords or attending industry events either. A balanced combination of marketing activities geared to fuel...

/ August 6, 2015
IT sales and marketing
Social media is a great “in” for IT sales and marketing

Social media is a great “in” for IT sales and marketing

Reports show that people want, and in many cases expect, businesses (like yours) to have a social media presence. When you don’t, it begs the question why not? If your social status is slim to none, it probably won’t make or...

/ July 29, 2015
cloud backup
Ask an MSP Expert: What’s the benefit of selling cloud backup as a TSP?

Ask an MSP Expert: What’s the benefit of selling cloud backup as a TSP?

Q: I run a telecom services business that I believe needs a new go-to-market strategy. Right now, we provide a wide array of telecommunication services to SMB customers, including telephone, video conferencing, broadband, and WAN solutions. But I’ve seen growing...

/ July 27, 2015
outbound marketing
Why MSPs need to combine inbound and outbound marketing to get results

Why MSPs need to combine inbound and outbound marketing to get results

One of the trickiest aspects of running a managed IT services business is effectively combining inbound and outbound marketing strategies for maximum results. To neglect either inbound or outbound marketing in favor of the other is a costly mistake. By...

/ July 20, 2015 / 1 Comment
How to get more quality referral leads as an MSP

How to get more quality referral leads as an MSP

Developing an effective referral program that creates enough excitement to convince customers to simply hand over their business contacts can be a struggle for managed service providers. Many have been disappointed after what they think is an awesome referral strategy...

/ July 8, 2015
training program
Ask an MSP Expert: How to develop a training program for new IT employees

Ask an MSP Expert: How to develop a training program for new IT employees

Q: My MSP business is growing, and we’re hiring like crazy! How do I make sure my new hires are trained properly and can support my customers? I want to know my employees are prepared for the job and have...

/ July 6, 2015
3 simple ways for IT service providers to boost social media success

3 simple ways for IT service providers to boost social media success

Businesses (aka your customers) are becoming increasingly involved in social media. On average, businesses using social media spend nearly 2.5 hours a day on the varying platforms. And, studies show that more than 90 percent of businesses have some sort...

/ June 24, 2015