Category: Sales & Marketing
IT service providers: Don’t wait another decade to rebrand
If your business is evolving, your brand should be evolving faster. If you haven’t touched your brand in the last five to 10 years, it’s time. Stop what you are doing and look around. Do you have a brand that...
Boost your MSP marketing with SEO
If you’re a managed service provider looking to grow your business, you’ve undoubtedly given some thought to how you will generate new leads. While you need to know where to look to uncover your next batch of prospects, remember that...
7 easy ways for MSPs to improve their business
Today’s managed services industry is becoming increasingly crowded with service providers competing for attention and dollars from small business prospects. Some IT service providers cite a lack of sales expertise as their primary obstacle to winning new business, while others...
MSP marketing fundamentals for non-marketers
Looking at some of the preliminary data from our MSP Sales and Marketing Survey, I see a clear indicator that a majority of the service providers we talk to don’t have a full-time resource dedicated to marketing. While this isn’t...
Hot tips for effective cold calling during slow summer months
Cold calling is a numbers game. It gets a whole lot harder in the summer months for a few reasons — one of them is plain old prospect unavailability. You can’t control the fact that all of your prospects are...
3 reasons a hot lead goes cold (and how to keep it from happening)
You had a great first call. It led to a great first meeting, and you’ve written the best managed services proposal ever. You’re ready to present it, but when you call your prospect to arrange a time, they aren’t responding....
Ask a MSP Expert: What’s the best way to package my managed services?
Q: My clients always want to pick and choose what services they get and I feel like they usually miss something important. How do I package my services to make sure they’re getting what they want, while also making sure...
3 Important Lessons from Experienced MSPs
We work with IT service providers of all kinds, some established service providers, and some just getting started. We try to drive Partners’ success by helping them learn from the experiences of their peers. So, earlier this week, I held a...
Ask an MSP Expert: How to prepare my MSP business for Windows 10 release
Q: Microsoft’s Windows 10 is being released on July 29. What opportunities does this present to my MSP business? How can I use this release to sell my services and connect with my customers? The announcement that Windows 10...
Ask an MSP Expert: How to use PPC advertising to elevate your MSP marketing efforts
Q: I’m an established managed service provider and just opened another office in a nearby metro area where there’s tons of new prospects— and tons of competition. One of my friends suggested using pay per click advertising as a...