Category: Sales & Marketing

Ask an MSP Expert: How to make backup mandatory for my customers

Ask an MSP Expert: How to make backup mandatory for my customers

Q: I know the value of selling cloud backup and recovery as part of a managed service agreement, but some of my customers don’t get it and say they’d rather skip it. Should I make it a mandatory service for all...

/ January 19, 2015
MSP marketing
5 Strategies to score touchdowns on every possession with your MSP marketing

5 Strategies to score touchdowns on every possession with your MSP marketing

While every MSP wants to turn prospects into clients, not every MSP knows how. I’ve said it before, and I’ll say it again, “Only one in 100 IT firms think marketing first, but 100 out of 100 want more leads.”...

/ January 12, 2015
Managed Services
Selling Managed Services: Lessons from an Insurance Salesman

Selling Managed Services: Lessons from an Insurance Salesman

I bought life insurance this year. I purchased it from a man who showed up at o­­ur new house completely unannounced one afternoon. He welcomed us to the neighborhood and asked us a few questions about why we had bought...

/ January 7, 2015
Selling Managed Services
Stop selling managed services

Stop selling managed services

Companies selling managed services is a little pet peeve of mine right now. Managed services is an industry term. It’s a business model, not a service offering. Your clients aren’t buying managed services, they are buying IT support. You don’t...

/ December 14, 2014