Category: Sales & Marketing

3 Key steps to building the perfect email marketing campaign

3 Key steps to building the perfect email marketing campaign

While email may not seem like the most avant-garde medium, the truth is the average dollar spent on email marketing leads to a return on investment of nearly $40. It is among the most effective marketing tools when used correctly,...

/ March 13, 2019
Tip Tuesday: 5 MSP marketing tips for World Backup Day

Tip Tuesday: 5 MSP marketing tips for World Backup Day

Most MSP’s have run into customers or prospects that refuse to add a backup solution or upgrade from their current one to another that better meets their needs. They believe that their current set-up is satisfactory because the decision makers...

/ March 12, 2019
If you want to win more MSP clients, you need to surprise them

If you want to win more MSP clients, you need to surprise them

As an essential part of our onboarding process with any new client at Tech Pro Marketing, we always go through a phase of competitor research. It’s always a good idea to keep up-to-date with what is going on in the industry,...

/ March 6, 2019
Getting 10 times the revenue from everything you do

Getting 10 times the revenue from everything you do

When I’m working with a client to plan their marketing action list, one of the things I always do is take a campaign they’re currently doing that IS working and see how I can increase the payout. Unfortunately, most people...

/ February 27, 2019
3 big marketing developments for MSPs

3 big marketing developments for MSPs

It was nearly 2,500 years ago when Greek philosopher Heraclitus proclaimed, “Change is the only constant in life.” Two and a half millennia later, his words still ring true.

/ February 22, 2019
Leave things better than you find them

Leave things better than you find them

My mom and dad weren’t big campers. In fact, my mom never went along on a family camping adventure, preferring instead to let my older brother and me suffer the consequences of my dad’s questionable planning. Fortunately, my dad braved...

/ February 20, 2019
Selling managed services to the modern small business owner

Selling managed services to the modern small business owner

I recently took on a client who fits the description of an “old school” MSP business owner – someone who has been in this industry for years and has seen the landscape shift around them time and again. This particular...

/ February 6, 2019
Close more clients with B.A.M.F.A.M.

Close more clients with B.A.M.F.A.M.

A motto has caught on around our office, and we are seeing it spread to our MSP clients as well. The motto is “B.A.M.F.A.M.” which stands for “book a meeting from a meeting.”

/ January 28, 2019
Ask an MSP Expert: Taking a segmented approach to email marketing

Ask an MSP Expert: Taking a segmented approach to email marketing

Q: Our MSP wants to take a different approach to its email marketing strategy. We have heard about the benefits of taking a segmented approach to email marketing, but we don’t know how to begin. Do you have any tips...

/ January 28, 2019
How to put more jingle in your pocket by staying in touch with your clients

How to put more jingle in your pocket by staying in touch with your clients

I have long stated and taught the importance of FREQUENT and MEANINGFUL communication with your clients, as well as key strategic partners and centers of influence (association directors, sponsors, referral partners, etc.). Practically every business I know fails to do...

/ January 23, 2019