Category: Sales & Marketing
4 Lessons MSPs can learn from Content Marketing World 2016
Last month, I trekked to Cleveland and spent a whirlwind 48 hours learning from the best and the brightest in the content marketing industry. It wasn’t quite as overwhelming as my first trip to Content Marketing World, but I still...
A good MSP marketing plan is not a to-do list
Marketing isn’t a series of check boxes. It’s a way to engage, empower, and take actions that will create an exceptional experience and exceed business goals. And contrary to popular belief, it doesn’t require hundreds of thousands of dollars to...
Robin Robins: Back-to-school sales lessons for MSPs
“Two things are infinite, the universe and human stupidity, and I am not yet completely sure about the universe.” —Albert Einstein BACK TO SCHOOL LESSON: Is it laziness or stupidity? On a recent sales call with a company that will...
How to capture customers’ attention so they read your email newsletters
An email newsletter is a useful marketing tool that you can use to keep in contact with current and potential customers. However, your customers will never read the newsletter’s articles if they don’t open the email. That’s why the email...
5 Sales tips for brand-new MSPs
Every day I get calls from brand-new MSPs asking how much our services cost. I send them away with some advice and this painful truth: You can’t job out your sales prospecting until you’ve become successful at sales prospecting! It’s...
Stuart Crawford: What I’ve learned from 25 years in Managed IT
I can’t believe I’ve been in the managed IT business for 25 years this year. From my early years starting out as a Banyan Vines system administrator to getting through Novell and Microsoft’s certification programs and launching my own MSP...
4 Tips from an MSP marketing pro
As an MSP, it’s challenging enough just to manage SMBs’ systems and keep up with the day-to-day customer demands, never mind trying to build a sales and marketing program for your business. But, with good marketing comes growth, both for...
19 Essential marketing metrics for MSPs
If you’re like most MSPs, you may find marketing … well … aggravating. There are so many strategies, tactics, and platforms to manage, so it can be difficult to know what is working — or IF your marketing is working...
3 Things to consider before hiring a telemarketer for your MSP
Many managed service companies choose to hire in-house instead of outsourcing their sales appointment setting. There are pros and cons, and I’m going to share with you some things you should consider before you make your choice.
The 5 can’t-skip stages of an effective email marketing cycle
If there’s one thing I’ve learned in my 25 years in the managed IT services business, it’s that I must continue to learn something new to benefit our clients each and every day. I start working toward that goal bright...
