Most Discussed Posts
How to use cold calling as a thin wedge – the right way
When it comes to selling managed services, there are many things that you can use cold calling for, but one of the best uses is as a thin wedge. Yeah, it’s sales jargon, but “the thin wedge” is one of...
The 3 worst data breaches of all time (the lessons learned)
On the occasion of October’s Cyber Security Awareness Month, we revisit three of the largest data breaches ever to make the headlines. Data breaches happen. The more the data under your management, the greater the price you’ll pay in lost...
Three ways to use BCDR statistics to improve client satisfaction
I sometimes wonder whether IT service providers feel like dentists. Think about it. We all know it’s the right thing to do, but none of us really looks forward to going to the dentist. In the same vein, I can...
How to buy a good prospecting list as an MSP — and what it should cost
One of the questions we are asked most often here at Managed Sales Pros is, “Where can I buy a GOOD prospecting list at a reasonable price?”
Why MSPs need to combine inbound and outbound marketing to get results
One of the trickiest aspects of running a managed IT services business is effectively combining inbound and outbound marketing strategies for maximum results. To neglect either inbound or outbound marketing in favor of the other is a costly mistake. By...
Ask an MSP Expert: How to use PPC advertising to elevate your MSP marketing efforts
Q: I’m an established managed service provider and just opened another office in a nearby metro area where there’s tons of new prospects— and tons of competition. One of my friends suggested using pay per click advertising as a...
How to retain managed service customers
You courted your SMB clients. You wooed them. You got them to sign that SLA, and now you’re married. But how do you keep the love alive?
4 Things MSPs need to start doing to close the marketing skills gap
Managed service providers built their businesses on a strong technical foundation and developed a solid sales team, and that used to be enough. But as the channel gets more crowded and more solutions move to the cloud, MSPs need to...
Cold calling tips for MSPs: How to respond to “We already have that”
If you’ve added cold calling to your sales and marketing strategy, you’ve likely been told “No, thank you!” in more ways than you can count. Rejection and objections are part of the process, and there are multiple ways to navigate...