AI expectations vs reality: What MSPs need to know
While artificial intelligence (AI) is undoubtedly on its way to becoming transformative in the marketplace, many expectations surrounding it are, at best, exaggerated. AI-washing is now big business. Many vendors are simply rebranding their existing portfolios with AI messaging to...
Cybersecurity Awareness Month: Simple steps for cyber safety in 2025
October 1 marked the beginning of Cybersecurity Awareness Month (CAM), an annual initiative dedicated to raising awareness about cybersecurity and promoting safe online practices. Each October, governments, public sector agencies and private sector partners join forces, organizing events and media...
Tech Time Warp: Two decades of Cybersecurity Awareness Month—but there’s still work to do
If you’re reading this blog, you probably observe cybersecurity awareness year-round, not just during the annual observance of Cybersecurity Awareness Month each October. But, as a managed service provider (MSP), you also likely appreciate any opportunity to draw attention to...
Cybersecurity Threat Advisory: VMware zero-day vulnerability exploited
Threat actors have actively exploited a zero-day vulnerability in Broadcom VMware Tools and VMware Aria Operations (CVE-2025-41244) in the wild. The China-linked group UNC5174 (aka Uteus/Uetus) has exploited the flaw for privilege escalation in VMware-targeted attacks. Continue reading this edition...
Sales & Marketing
Ask an MSP Expert: Lead scoring and AI tips for growth
Whether you’re just beginning to explore artificial intelligence (AI) or looking for ways to leverage tools like ChatGPT to elevate your sales and marketing strategy, you’re not alone. Many managed service providers (MSPs) are asking the same questions. In this...
Ask an MSP Expert: Position your MSP to win buyers
Let’s face it: the managed service provider (MSP) space is more competitive than ever. Buyers are more informed, expectations are higher, and the old ways of selling just don’t cut it anymore. If you’re still leading with technical specs and...
MSPs: Never start with technology when selling your managed services
As someone who has spent hundreds of thousands of dollars on sales coaching while growing my own business into one of the fastest-growing marketing companies for managed service providers (MSPs), it’s fair to say that I’ve paid my dues as...
Security
Cybersecurity Threat Advisory: Critical WatchGuard firewall vulnerability
A critical vulnerability, CVE-2025-9242, has been identified in WatchGuard Firebox Network Security Appliances. This flaw exposes affected devices to the public internet and allows unauthenticated remote code execution. Review the details in this Cybersecurity Threat Advisory to understand the potential...
Cybersecurity Awareness Month ends soon, but the mission will continue
Cybersecurity Awareness Month may be winding down, but the work of protecting organizations never stops. This week, we’ve gathered insights from cybersecurity leaders across the industry who are tackling everything from human-centered security to emerging threats like shadow artificial intelligence...
Cybersecurity Threat Advisory: Critical Veeam backup flaws
Veeam has released Patch 12.3.2.4165 for Backup & Replication and Version 6.3.2.1302 for Veeam Agent for Microsoft Windows, addressing three serious vulnerabilities. These include two critical remote code execution (RCE) flaws (CVE-2025-48983, CVE-2025-48984) and one high-severity local privilege escalation (LPE)...
Better Business
Americas drive global momentum in managed services
A report from Information Services Group (ISG) finds that billing for managed services valued over $5 million in the Americas grew by 22 percent in the third quarter. However, the global market declined by 2 percent, primarily due to delays...
How AI is rewriting the rules of SEO
You may have noticed (and been annoyed by) changes in how search engines now work. Instead of entering a series of keywords and getting a selection of pages that cover all or most of them, you’re now met with a...
Tip Tuesday: Embrace Cybersecurity Awareness Month by being a security leader
Cybersecurity Awareness Month reminds organizations and individuals of the importance of staying safe in digital spaces. For managed service providers (MSPs), it offers an opportunity to demonstrate thought leadership and deepen client relationships by translating complex security concepts into practical,...
Tech Insight
Tech Time Warp: The multifaceted road to multifactor authentication
In the recent edition of “Oh Behave!,” the annual cybersecurity survey conducted by the National Cybersecurity Alliance, an alarming 44 percent of respondents said they had experienced cybercrime leading to the loss of data or money. This next statistic may...
Pioneers in Tech: Honoring John Atanasoff, inventor of the digital computer
Born Oct. 4, 1903, John Vincent Atanasoff is not just the inventor of the electronic digital computer—he’s the legally proclaimed inventor of the digital computer. On March 19, 1972, in the case Honeywell v. Sperry Rand, a judge ruled that...
Tech Time Warp: Debugging a technology origin story
We’ve all been there: Our computer crashes, and we say there are “gremlins inside,” that the machine “geeked out,” or that it must have been “a bug.” And, often, simply rebooting solves the problem. But where the term “computer bug”...
