Tag: AI
Ask an MSP Expert: How AI can help you personalize outreach and repurpose content
Artificial intelligence (AI) excels at spotting patterns and automating workflows, but what about the messy, one-off challenges that arise in real sales conversations? This is where skepticism can creep in. However, with the right approach, AI can still serve as...
Tech Time Warp: The slide rule becomes obsolete
“150 Extra Engineers.” This 1952 IBM advertisement for the IBM Electronic Calculator is not dissimilar from today’s marketing for the latest artificial intelligence (AI) innovations: “An IBM Electronic Calculator speeds through thousands of intricate computations so quickly that on many...
AWS sets higher standard for MSSP partners
Amazon Web Services (AWS) is raising the bar for managed security services providers (MSSPs) by adding a range of specialized certification requirements. An update to the AWS MSSP Competency program introduces specific categories, including infrastructure security, workload security, application security,...
Should you be worried about copyr(AI)ght?
In previous articles, I’ve covered much of the good and evil around artificial intelligence (AI). An area that I haven’t covered is the impact of copyright on the use of AI. UK and EU tackle AI copyright In the UK,...
Unmasking the next wave: LLMs and evolving cyberthreats
This week, we bring you additional interviews with experts on the cybersecurity dangers posed by large language models (LLMs) such as Claude, DeepSeek, and ChatGPT. With the rapid rise in the use of these services comes an increasing set of...
Driving change: The role of AI agents in the channel ecosystem
A report published by the Futurum Group finds that artificial intelligence (AI) tools, applications, agents, and bots are being increasingly used to automate a range of tasks and processes across the channel, particularly in sales, finance, and partner management. AI...
Unraveling the cybersecurity risks of LLMs
As language learning models (LLMs) become more prevalent, the cyber dangers posed by DeepSeek, ChatGPT, Claude, and others are just beginning to be understood. Jacob Anderson, owner of Beyond Ordinary, states that cyber personnel are overworked and continue to have...
How MSPs can fuel faster growth with AI + cold outreach
Dave leads a B2B services firm with a dedicated sales team of three. Over the past year, they’ve invested time and resources into cold outreach, hiring sales reps, and launching marketing campaigns. Despite these efforts, the results have been underwhelming,...
An MSP’s guide to keeping up with phishing
Phishing has long been a primary tool in the hacker’s arsenal, but like military weapons, their tactics evolve. A phishing attempt in 2025 looks different from those in 2015, 2020, or even last year. Therefore, managed service providers (MSPs) must...
Survey shows AI initiatives are boosting opportunities for MSPs
A global survey of over 850 leaders of artificial intelligence (AI) initiatives conducted by The Futurum Group finds more than a quarter report their organization is wrestling with a skills shortage, with other challenges including legacy system integration (35 percent),...
