Tag: AI
The need for human intervention in AI governance
Around the 1st century CE, the Roman poet Juvenal posed the relatively well-known question, “Quis custodiet ipsos custodes?” This literally translates to, “Who will guard the guards themselves?” At the time, it was aimed at those in power and the...
The AI supply chain: The vendor nobody is watching
As we sit in the middle of Cybersecurity Awareness Month, we’ve talked about supply chain attacks recently. But there’s one part of the chain that still gets overlooked, largely because it’s new. MSPs have spent years learning to scrutinize the...
Cybersecurity Awareness Month is your most underrated growth opportunity
Every October, managed service providers (MSPs) fill inboxes with cybersecurity tips, awareness campaigns, and phishing reminders. Most customers appreciate the information, but few take meaningful action. The MSPs that get the most value from Cybersecurity Awareness Month take a different...
How MSPs should measure the real ROI of AI in sales and marketing
AI sales and marketing tools love to tell you how much time they save. That number is usually based on the happy path: how long the task took before AI versus how long it takes after AI produces an output....
AI investments are raising the stakes for MSPs
The saying that two opposite things can both be true appears especially relevant for channel partners today. A survey of 400 decision-makers at IT solution providers in North America and Western Europe conducted by Futurum Group found that more than...
Will AI recommend your MSP to buyers?
Key takeaways Your prospects ask AI for a list of MSPs before they ever search Google or visit a provider’s website. They describe their company, IT environment, security concerns, industry requirements, and location, then ask ChatGPT, Gemini, or Perplexity which...
How MSPs can use AI to build better prospecting lists
AI can help with MSP sales prospecting, but I wouldn’t spend ten minutes asking an LLM to research every company before making a call. Instead, use AI to remove the administrative work that slows prospecting: cleaning lists, extracting data from...
AI is putting pressure on GSI contract renewals
A recent survey of 112 U.S.-based IT leaders at global enterprises suggests contract renewal discussions with global systems integrators (GSIs) may become more challenging. Market research firm UserEvidence conducted the survey on behalf of BigPanda, an AIOps platform provider. The...
Tech Time Warp: There she is… Miss computer-predicted America
In 1981, David Remnick — future editor of The New Yorker — wrote the following in The Washington Post: “… something has to be said for any kind of technology that can interpret hazy Miss America qualities like radiance and...
Managed AI inference becomes the next big services market
As more organizations deploy artificial intelligence (AI) applications, a growing number are relying on managed AI inference servers to run them in production environments. A report published by The Futurum Group notes that by the end of 2025, the managed...
