Tag: email marketing

How to write a sales email to prepare prospects to talk

How to write a sales email to prepare prospects to talk

Despite a wave of technology-driven sales tactics, email still remains an effective marketing tool in terms of return on investment (ROI) for small to medium-sized MSPs. Even though any MSP can say they know How to Write a Sales Email,...

/ July 6, 2021
Ask an MSP Expert: An overlooked MSP marketing tool

Ask an MSP Expert: An overlooked MSP marketing tool

Q: I want to grow my MSP business, but most marketing tactics appear to be outside of my budget. Do you have any ideas? MSPs have many tools at their disposal to generate new business: word-of-mouth, conferences, websites, trade shows,...

/ December 7, 2020
Here’s where to get started with cold email campaigns for MSPs

Here’s where to get started with cold email campaigns for MSPs

In a lot of my discussions with MSP business owners, I find that people are often receptive to the idea of conducting cold email outreach campaigns… they’re just usually not sure where to begin. We all know what a cold...

/ November 5, 2019
Using alternative marketing efforts to captivate prospects

Using alternative marketing efforts to captivate prospects

Thanks to our work in appointment setting, we make thousands of calls on behalf of our MSP clients every day. The sheer volume of calls generates enormous amounts of data on their prospects, giving us the opportunity to identify trends...

/ August 5, 2019
Fortune-making truths about media, money, and marketing process

Fortune-making truths about media, money, and marketing process

Here’s a truth that many small business owners DON’T want to embrace, much less give recognition to: the more marketing media you can use simultaneously, the more money you’ll make. You’ll also be a LOT less vulnerable to an economic...

/ March 27, 2019
3 Key steps to building the perfect email marketing campaign

3 Key steps to building the perfect email marketing campaign

While email may not seem like the most avant-garde medium, the truth is the average dollar spent on email marketing leads to a return on investment of nearly $40. It is among the most effective marketing tools when used correctly,...

/ March 13, 2019
Ask an MSP Expert: Taking a segmented approach to email marketing

Ask an MSP Expert: Taking a segmented approach to email marketing

Q: Our MSP wants to take a different approach to its email marketing strategy. We have heard about the benefits of taking a segmented approach to email marketing, but we don’t know how to begin. Do you have any tips...

/ January 28, 2019
Email? That’s free, surely?

Email? That’s free, surely?

The task of hosting and selling email is often regarded as a thankless one. With the likes of Google mail offered as a free service and many hosting companies providing free (or massively discounted) email accounts with the hosted domain...

/ December 10, 2018
Tech Time Warp: Miss Manners Tackles Computer Etiquette

Tech Time Warp: Miss Manners Tackles Computer Etiquette

You know that writing in all caps equates to shouting online, and that emoticons in professional emails are a no-no, but did you know that Miss Manners has been doling out computer etiquette for almost 40 years? On Aug. 26,...

/ August 31, 2018
ugly marketing
Robin Robins: Embrace the power of UGLY marketing

Robin Robins: Embrace the power of UGLY marketing

She May Be Ugly But She Sure Can Cook: That’s a line from a country-and-western song, and it applies to a lot of the “ugly” marketing I produce. Over and over again, in direct response marketing circles where REAL metrics are...

/ November 15, 2017