Tag: email marketing

Using alternative marketing efforts to captivate prospects

Using alternative marketing efforts to captivate prospects

Thanks to our work in appointment setting, we make thousands of calls on behalf of our MSP clients every day. The sheer volume of calls generates enormous amounts of data on their prospects, giving us the opportunity to identify trends...

/ August 5, 2019
Fortune-making truths about media, money, and marketing process

Fortune-making truths about media, money, and marketing process

Here’s a truth that many small business owners DON’T want to embrace, much less give recognition to: the more marketing media you can use simultaneously, the more money you’ll make. You’ll also be a LOT less vulnerable to an economic...

/ March 27, 2019
3 Key steps to building the perfect email marketing campaign

3 Key steps to building the perfect email marketing campaign

While email may not seem like the most avant-garde medium, the truth is the average dollar spent on email marketing leads to a return on investment of nearly $40. It is among the most effective marketing tools when used correctly,...

/ March 13, 2019
Ask An MSP Expert: Why should we take a segmented approach to email marketing?

Ask An MSP Expert: Why should we take a segmented approach to email marketing?

Q: Our MSP wants to take a different approach to its email marketing strategy. We have heard about the benefits of taking a segmented approach to email marketing, but we don’t know how to begin. Do you have any tips...

/ January 28, 2019
Email? That’s free, surely?

Email? That’s free, surely?

The task of hosting and selling email is often regarded as a thankless one. With the likes of Google mail offered as a free service and many hosting companies providing free (or massively discounted) email accounts with the hosted domain...

/ December 10, 2018
Ask an MSP Expert: How can we be more successful with email marketing?

Ask an MSP Expert: How can we be more successful with email marketing?

Q: At my MSP, we’ve tried email marketing, and I really think it’s just not for us. We’ve sent out multiple emails to our prospects, and our unsubscribe list has skyrocketed. Even worse, only a few people have clicked on...

/ November 19, 2018
Ask an MSP Expert: Over the years, how has marketing changed through the internet?

Ask an MSP Expert: Over the years, how has marketing changed through the internet?

Q: Things are always changing, especially in technology. Looking back, the internet has changed almost everything we do. What are the most significant roles the internet has played in marketing goods and services today? For managed service providers, protecting and...

/ October 29, 2018
Tech Time Warp: Miss Manners Tackles Computer Etiquette

Tech Time Warp: Miss Manners Tackles Computer Etiquette

You know that writing in all caps equates to shouting online, and that emoticons in professional emails are a no-no, but did you know that Miss Manners has been doling out computer etiquette for almost 40 years? On Aug. 26,...

/ August 31, 2018
ugly marketing
Robin Robins: Embrace the power of UGLY marketing

Robin Robins: Embrace the power of UGLY marketing

She May Be Ugly But She Sure Can Cook: That’s a line from a country-and-western song, and it applies to a lot of the “ugly” marketing I produce. Over and over again, in direct response marketing circles where REAL metrics are...

/ November 15, 2017