Tag: MSP
What is AI search and why should MSPs care?
Key takeaways AI search generates direct answers instead of listing links. MSP visibility now depends on being summarized and cited, not just ranked. AI search builds on SEO but prioritizes clarity, structure, and consistency. MSP leaders who refine positioning and...
The truth about AI search optimization for MSPs (and no, SEO is not dead)
If you’ve spent any time around MSP marketing conversations lately, it probably feels like the rules of visibility are changing every other week. SEO is dead. AI search is taking over. You need AEO. GEO. EEAT. Whatever the acronym of...
MSPs must adapt to stay ahead of AI-driven phishing
Phishing has long been cybercriminals’ weapon of choice — and the numbers remain sobering. In 2024, the FBI recorded 193,407 phishing complaints in the U.S. alone, while Business Email Compromise schemes caused $2.77 billion in losses. And when a breach...
There’s an elephant in the room—and it drinks data
Many MSPs depend heavily on third‑party cloud providers. For organizations that see themselves aligned with the West, the preferred platforms are typically AWS, Azure, or Google Cloud. They often avoid Alibaba Cloud or Tencent Cloud because they fear data loss...
Evolving supply chain attacks create a critical opportunity for MSPs
Supply chain attacks continue to pose a serious threat across the cybersecurity ecosystem—and like most threats, they’re evolving quickly. A supply chain attack in 2026 looks very different from one in 2021. Recent data from Risk Management Platform IO reveals...
Mastering AI fluency: The new imperative for MSP cyber resilience
The cybersecurity landscape isn’t just shifting; it’s being fundamentally rewritten. Artificial intelligence (AI) – specifically generative and agentic AI – has lowered the entry barrier for cybercriminals, allowing them to launch attacks with unprecedented speed, scale, and sophistication. For MSPs,...
Small business, big risk: The message MSPs must share
Many small businesses still assume their size protects them. A seven‑person accounting firm might reason that they’re nothing like a giant such as PricewaterhouseCoopers—and therefore not worth a hacker’s time. But experts say this mindset is dangerously outdated. The myth...
The new face of phishing: Why traditional defenses are failing your customers in 2026
As we navigate the start of 2026, the cybersecurity landscape has reached a critical inflection point. For managed services providers (MSPs), the challenge is no longer just identifying “the bad guys;” it’s identifying the “perfectly simulated guys.” In 2025, phishing...
Wave of AI agents creates major new opportunity for MSPs
The rapid rise of artificial intelligence (AI) agents is unlike any past technology shift. It creates a significant opportunity for managed service providers (MSPs) to expand and enhance their offerings. AI agent adoption accelerates at unprecedented speed A survey of...
Why local business fairs are one of the best lead sources for early-stage MSPs
One of the most common questions I get from early-stage MSPs sounds like this: “Nate, digital marketing feels expensive, slow, and confusing. What else can I do right now?” And honestly, it’s a fair question. SEO takes time. Ads take...
