Tag: MSPs
Why MSPs should get involved with community service
The last year taught marketers a lot. One lesson that really stands out is the importance of community service, and this is no different for managed service providers (MSPs). As an MSP, our clients are the businesses in our communities...
Q&A: An award-winning MSP partner program
Relationships are at the heart of everything an MSP business does and needs to succeed. In order to deliver the best service offering possible to customers, an MSP first needs a strong relationship with vendors and other third-party providers. So,...
Second half of 2020 looks cloudier for MSPs
Now that managed service providers (MSPs) have weathered the initial economic storm brought on by the downturn in the global economy caused by COVID-19, many MSP leaders are wondering what’s next. There’s no doubt in the first half of the...
In defense of MSP cybersecurity, as number of alerts rise
It seems like about once a month now some government agency somewhere discovers there might be a potential issue with the cybersecurity of a managed service provider (MSP). The latest warning comes from the U.S. Secret Service, which sent out...
The tale of two MSP realities
Over the years, you have heard me talk about the tale of two MSP realities. In one reality, sales and marketing is hard, prospects refuse to pay higher prices, and the market determines your ability to succeed. In the other...
Restaurants, MSPs, and the post-pandemic world
“Would you like to supersize that?” Ah, remember the days when that was a simple question about the size of your fries or soda? Now, that question is fraught with cybersecurity issues that can lead to supersized cybersecurity issues.
MSPs need to focus on IT management consolidation
The need to consolidate the management of IT has never been more acute. In the wake of the COVID-19 pandemic organizations of all sizes will be moving to reduce IT costs as much as possible. A survey of 1,300 IT...
During uncertain times, ‘all-in-one vendors’ need to step up
The MSP world is not immune to similar syntheses and consolidation. It used to be that companies worked with multiple vendors simultaneously, deploying different products into different areas of the business and managing vendor relationships internally. This thinking has changed....
COVID-19 continues to impact the MSP community
Up until mid-March, 2020 was shaping up to be a banner year for MSPs: a robust economy, new opportunity, and the typical menu of cyberthreats. What a difference a month or two makes! Now, much of an MSP’s fortune depends...
A look back at the evolving trust in the MSP business model
Early MSPs were faced with a high degree of mistrust from the market. First of all, the failure of the application service provider market around the turn of the century made buyers wary of purchasing services that could disappear overnight....