Tag: MSPs
Cyber insurance is changing the rules and MSPs must adapt
For years, cyber insurance was sold to small and mid-sized businesses as a backstop that would take the sting out of a hack. In the beginning, that is what happened. But the landscape is changing fast. More than 40 percent...
Deepfakes in 2026: How MSPs can stay ahead of AI‑driven fraud
Deepfake fraud losses in North America alone exceeded $200 million in the first quarter of 2025, according to Keepnet Labs. Meanwhile, the Deloitte Center for Financial Services projects that generative AI‑enabled fraud in the U.S. will grow from $12.3 billion...
How MSPs can convey threats without the panic
Managed service providers encounter a steady stream of cyber threats, and communicating those risks to clients is both an art and a diplomatic exercise. “The fact is, if I told my clients about every single threat I saw every day,...
Beyond recovery: The new resilience mindset
A global survey of 1,000 business and IT decision‑makers and senior developers shows that while organizations feel more resilient than they were a year ago, many still struggle with the cost of recovery and remediation when a real IT incident...
How MSPs grow email lists using LinkedIn
Key Takeaways Treat LinkedIn as the top of a list-building strategy, not the destination. Offer practical resources MSP buyers care about to earn email opt-ins. Use a Pillar–Cluster–Dot–FAQ framework to turn one topic into ongoing LinkedIn engagement. Most IT providers...
How MSPs can keep the peace during conflict
When international conflicts arise — and the world has seen no shortage in recent years — organizations of all sizes need to stay especially alert. In many cases, managed service providers (MSPs) serve as the first line of defense, helping...
Why information security matters more than ever
It’s all in the information. The first recorded patent was issued to Filippo Brunelleschi in Florence in 1421, covering his invention of a barge and crane used to transport marble. Shortly afterward in 1449, John of Utynam was issued a...
AI is making phishing smarter and MSPs need to keep up
The numbers are jarring: according to Barracuda Networks data, 91 percent of all cyberattacks begin with a phishing email, costing businesses billions of dollars annually. The goal of these attacks hasn’t changed since the mid‑1990s — trick someone into wiring...
Why sovereign clouds are becoming a massive growth engine for MSPs
Early indicators suggest that MSPs guiding customers toward sovereign cloud solutions could be heading into a period of strong growth. Worldwide spending on sovereign cloud infrastructure‑as‑a‑service is expected to reach roughly $80 billion in 2026. This represents over 35 percent...
How MSPs build digital credibility and get found in AI search: 7 strategies
Key takeaways Your prospects use AI to research and vet IT providers Highlight certifications and partnerships Keep messaging consistent across every channel Do buyers know you exist? AI search is delivering the rep-free experience 75 percent of buyers told Gartner...
