Tag: MSPs
Weathering the storm: Partners stay positive
In the face of growing uncertainty, a survey of 705 technology partners in North America and Western Europe finds more than three-quarters (87 percent) expect to grow revenues in 2025, with a subset of that group (18 percent) expecting more...
MSPs: Time to capitalize on the IoT security business opportunity
Managed service providers (MSPs) looking for a rich vein of underutilized market opportunities should examine the business case for delivering IoT security and risk management. So many potential MSP clients already have the traditional bases covered when it comes to...
What over 850 #1 rankings taught us about real MSP SEO
Search Engine Optimization (SEO) is full of noise, and a lot of it is wrong. Managed service providers (MSPs) come to us frustrated and exhausted: spending months chasing 400+ keywords, endlessly tweaking technical settings, and still falling short of competitors...
Cybersecurity incident response plan: An essential MSP practice
Managed service providers (MSPs) are often tasked with providing cybersecurity for their clients. But what happens when a cyberattack happens? Usually, decisions need to be made rapidly and actions taken within minutes. That’s why having incident response plans is critical....
Email security under siege: How MSPs can win the war against phishing
Phishing attacks are no longer the clumsy attempts of the past. They’re evolving at an alarming rate, forcing managed service providers (MSPs) to radically adapt their email security strategies to protect their customers effectively. Automated phishing tools, the weaponization of...
Managed services redefined: Expanding beyond IT
A global survey of over 1,240 business leaders from organizations with more than $100 million in revenue suggests that enterprises are increasingly relying on managed service providers (MSPs) to assume responsibility of entire business processes. Conducted by KPMG and HFS...
Security audits play a vital role in defense
Security audits are a crucial component of an organization’s cybersecurity strategy. However, despite their importance, they are not as commonly conducted as you might think. Shift from a reactive to a proactive mindset According to a study, only 52 percent...
The future of MSP marketing: How AI enhances, not replaces, creativity in MSP marketing
Artificial intelligence (AI) is reshaping industries, and managed service provider (MSP) marketing is no exception. As AI-driven tools become increasingly advanced, many marketers wonder how this technology will impact human creativity. The reality? AI isn’t here to replace marketers, especially...
Maximizing value: MSPs focus on IT cost optimization
In the coming weeks, IT organizations will be turning to managed service providers (MSPs) to help them optimize their existing investments during this period of uncertainty. Historically, when faced with economic challenges, IT organizations have focused on two key areas:...
SOC 2 made easy: A step-by-step guide for MSPs
As more businesses adopt cloud services and prioritize data security, SOC 2 compliance has become a rapidly growing baseline requirement for conducting business, particularly in industries such as technology, finance, and healthcare. Managed service providers (MSPs) are increasingly being asked...
