Month: March 2019
The rise of malspam
If you are like me, you are probably finding it hard to believe that the first quarter of 2019 is almost over. It seems like a good time to stop and take a breath and look at what some of this...
3 Key steps to building the perfect email marketing campaign
While email may not seem like the most avant-garde medium, the truth is the average dollar spent on email marketing leads to a return on investment of nearly $40. It is among the most effective marketing tools when used correctly,...
Tip Tuesday: 5 MSP marketing tips for World Backup Day
Most MSP’s have run into customers or prospects that refuse to add a backup solution or upgrade from their current one to another that better meets their needs. They believe that their current set-up is satisfactory because the decision makers...
Privilege access management emerges as next big cybersecurity opportunity for MSPs
Privilege access management (PAM) as of late has become a major area of cybersecurity focus because cybercriminals have become more adept at targeting attacks at specific individuals within organizations. The goal of these attacks is to compromise the credentials of...
How an MSP can meet its most complex needs
You may well be aware of Abraham Maslow’s ‘hierarchy of needs’, which he created in 1943 in “A Theory of Human Motivation.” The basis of the hierarchy is that there are some basic areas an individual needs to meet to...
Microsoft survey finds high growth companies are embracing AI
A couple of weeks ago, I wrote a piece on AI as an adjunct to your work, one that MSPs should definitely be embracing as a way to help your clients work more efficiently. This week, Microsoft came out with...
Tech Time Warp: AOHell was a long way from “You’ve got mail”
The speed of fiber Internet makes it easy to view the days of America Online with rose-colored glasses. Recalling the dulcet tones of the “You’ve got mail,” one tends to overlook the nefarious activities that occurred on AOL. It turns...
CompTIA: SMBs’ IT spending trends cut both ways for MSPs
Not too long ago, it would have been safe for managed service providers to assume most small-to-medium business (SMBs) would be considered laggards in adopting new and emerging technologies. But a survey of 650 SMBs conducted by CompTIA, an IT...
Patching won’t solve all your security problems
I feel like I’m constantly receiving emails warning me about a program’s security vulnerability, saying how I need to download a patch. With all these alerts, I often grow exasperated about the number of security patches that I’m supposed to apply...
If you want to win more MSP clients, you need to surprise them
As an essential part of our onboarding process with any new client at Tech Pro Marketing, we always go through a phase of competitor research. It’s always a good idea to keep up-to-date with what is going on in the industry,...
