Category: Better Business

customer relations
Ask an MSP Expert: What can I do if a customer is freezing me out?

Ask an MSP Expert: What can I do if a customer is freezing me out?

  Q: I like to do an annual planning meeting with each of my customers at the beginning of the year, but there’s one customer who’s not getting back to me.  I’ve tried reaching out through the usual means but haven’t...

/ February 1, 2016
packaging and pricing strategies
Packaging and pricing strategies to generate more revenue for MSPs

Packaging and pricing strategies to generate more revenue for MSPs

As an MSP, how you package and price the service offering is critical to your success. Your packaging and pricing should define your company way and demonstrate to clients how you are different than any of your competitors. Take a...

/ January 28, 2016
cold calling
5 Ways picking up the phone can help improve your MSP business

5 Ways picking up the phone can help improve your MSP business

The phone is an important business tool that too many people are overlooking. In the first week of 2016, I received two sales calls. I answered them both. By comparison, I received 50 LinkedIn connection requests, 30 LinkedIn InMails, and...

/ January 20, 2016
service marketing
Robin Robins: There is no shortcut to improving your business

Robin Robins: There is no shortcut to improving your business

Productivity Tip: Put “eat chocolate” at the top of your list of things to do today—that way you know you’ll get at least one thing done. A guilty pleasure of mine is watching HGTV. My favorite show currently is Love...

/ January 20, 2016
customer onboarding
Ask an MSP Expert: How do I set up an onboarding process for new customers?

Ask an MSP Expert: How do I set up an onboarding process for new customers?

  Q: I want to create a standard process for conducting customer onboarding sessions at my MSP to make it simpler for any member of my team to run one. This would help us offer onboarding to all of our...

/ January 11, 2016
press release
3 Things MSPs need to consider before writing a press release

3 Things MSPs need to consider before writing a press release

As an IT service provider, building and communicating your brand effectively should be a top priority every day. It’s not a one-and-done effort. Branding is an integrated and ongoing part of doing business that every IT service provider needs to...

/ December 25, 2015
cold caling tips
4 Simple ways for MSPs to improve their cold-calling skills

4 Simple ways for MSPs to improve their cold-calling skills

Cold calling gets a bad rap sometimes, and I think it’s mostly because it forces MSPs to go outside their comfort zone. After all, it’s a different skill set, and it takes patience to see results. Making excuses is much...

/ December 16, 2015
profitting from problems
Robin Robins: Profiting From Problems

Robin Robins: Profiting From Problems

  The best customers for us are the ones that present us with a new problem, because chances are, if one customer has that problem, 100 more have it, or 1,000, or 10,000. So you start thinking about solution development...

/ December 15, 2015
fixed pricing model
Ask an MSP Expert: How can a fixed-pricing model help grow my MSP business?

Ask an MSP Expert: How can a fixed-pricing model help grow my MSP business?

  Q: I’m currently selling managed services using a per-gigabyte model, and at a conference I went to recently I heard other MSPs talking about how  the fixed pricing model works well for their business. It sounds interesting, but I...

/ December 14, 2015
Stages of SMB virtualization adoption

Stages of SMB virtualization adoption

A survey conducted recently by Techaisle projects that by the end of 2015 SMBs will virtualize a whopping 70 percent of their servers. This eager embrace of hypervisor technology — for business-critical workloads in particular — makes virtualization enablement services...

/ December 11, 2015