Category: Sales & Marketing
Interviewing remote sales development agents for your MSP
Interviewing is a wildly subjective activity for most small businesses. We are all wired for our own bias, preferences and weird hang-ups. There is no one perfect way to interview, but there are a lot of ways to get yourself...
Polish your promise, win more customers
Not too long ago, I had the pleasure of visiting a mentor for an exciting, insightful, and intensive two-day workshop about my business. I’ve always made it a priority to do occasionally, because I think it’s really important to take...
Recruiting remote sales agents
Recruiting sales development agents is challenging to begin with. Nobody ever dreamed of becoming a telemarketer when they were a child. With unemployment in February 2020 at 4 percent, agent recruitment was bang-your-head-against-a-wall frustrating. With unemployment at 30 percent, people...
How does your MSP marketing stack up against these four questions?
I pay close attention to the marketing promotions I receive. I’ve been at this for a long time now, so it’s habit to critique the things I see. Sometimes, it’s brilliant. Other times, I am left scratching my head as...
How to become the hero in an unlikely situation
Last week, you read about A gift for the MSP heroes of the COVID-19 pandemic. Now, you’ll have the opportunity to explore this topic in depth with the expert, Derek Marin, the founder of Simple Selling. We teamed up to...
Managing a remote workforce
As the country moves in to lockdown in more states, there are more people than ever working remotely. There are enough posts online with helpful advice for those transitioning into remote workspaces for the first time. What about those of...
Handling your MSP marketing efforts during COVID-19
As I’m sure you can imagine, over the last few weeks we’ve had a lot of customers reaching out to us at Tech Pro Marketing to ask some variation of the same basic question: “… what do we do now?”...
A gift for the MSP heroes of the COVID-19 pandemic
This virus is bringing out the best and worst in people, companies, and everything in between. The best are offering help to strangers and doing other helpful acts to assist those around them. Hopefully your MSP is in the first...
Techniques for learning from each at-bat
The best baseball players in the world strike out more often than they get onto base. Despite the constant setbacks they face, they repeatedly return to the plate because they realize an important truth: Every at-bat is another chance for...
Sales tactics to generate more MRR in 2020
Many IT providers struggle with establishing steady flows of monthly recurring revenue (MRR). Often, the reason this happens is that MSPs fail to follow a disciplined sales process designed to ensure their business is sales-focused, instead of sales-interested. There are...
