Henry Ford
Gary Pica: What Henry Ford can teach you about service levels

Gary Pica: What Henry Ford can teach you about service levels

Henry Ford once said, “Any customer can have a car painted any color that he wants so long as it is black.” Keep this in mind when packaging your IT solutions. By not giving potential clients options, you’re reinforcing your...

/ April 11, 2018
malvertising
Malvertising morphs into cryptotising

Malvertising morphs into cryptotising

In the early days, malvertising was simply about slipping some code into an ad to induce more clicks to drive up a higher ad payout from an unsuspecting advertiser. It almost seemed like a childish prank (unless you were the...

/ April 11, 2018

Sales & Marketing

marketing KPIs
Angela Leavitt: 7 key marketing KPIs for MSPs

Angela Leavitt: 7 key marketing KPIs for MSPs

The beginning of any new year is an exciting time for MSPs, especially when it comes to your sales and marketing efforts. You have a blank slate and, hopefully, another full year of data from which to learn and move...

/ April 18, 2018
Ask an Expert: How can I grow my SMB accounts?

Ask an Expert: How can I grow my SMB accounts?

Q: I’m looking to expand my reach as a managed service provider. Besides just spending time trying to win new customers, what are some ways to grow the SMB accounts I already have? Managed service providers often fall into the...

/ April 9, 2018
The MSP’s Bookshelf: Never Split the Difference – Negotiating as if Your Life Depended on It

The MSP’s Bookshelf: Never Split the Difference – Negotiating as if Your Life Depended on It

When it comes to pricing and packaging your managed service offering, you might question whether your SMB customers are getting a good deal—or if your offering is too good to be true. Managed services don’t need to be commoditized. In...

/ April 4, 2018
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Security

Trojan horse
Tech Time Warp: Even UNIVAC was susceptible to viruses

Tech Time Warp: Even UNIVAC was susceptible to viruses

It’s easy to think about viruses as a product of the PC era. But, one of the first viruses ever created affected UNIVAC computers. Although ANIMAL was ultimately a benign creation—a game spread by a separate program called PERVADE—its creator...

/ April 6, 2018
cryptojacking
Threat Watch: Cryptojacking

Threat Watch: Cryptojacking

If one of your customers calls or texts you to tell you their system is slow or overheating or gobbling up a lot of power, you need to add a new possible diagnosis to your checklist — cryptojacking. Cryptojacking is...

/ April 5, 2018
cybersecurity attacks
IT service providers are now focus of cybersecurity attacks

IT service providers are now focus of cybersecurity attacks

Most IT service providers are used to being the defenders of the cybersecurity realm. But, a new report published today by Trustwave, a managed security services provider (MSSP), suggests services providers themselves are increasingly becoming the targets of cybersecurity attacks....

/ April 5, 2018
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Better Business

HIPAA compliance
MSPs and HIPAA: Navigating the law’s nuances to maximize your value to healthcare organizations

MSPs and HIPAA: Navigating the law’s nuances to maximize your value to healthcare organizations

When it comes to the highly complex procedures performed every day in the healthcare field, knowledge and diligence are crucial to positive outcomes. This is just as true in the operating room as it is for healthcare organizations that must...

/ April 2, 2018
Ask an MSP Expert: How can I start a blog for my MSP?

Ask an MSP Expert: How can I start a blog for my MSP?

Q: After growing my marketing department, I’m finally ready to start a blog for my MSP. I’m looking for a new way to connect with my customers, and I’m hoping the blog will help more potential customers find us online, too....

/ April 2, 2018 / 1 Comment
Channel Chat: How process and product standardization can help your MSP excel

Channel Chat: How process and product standardization can help your MSP excel

Adding new members to your MSP team can be exciting, and it usually indicates profitability and growth within your organization. While this can be a positive step for your MSP business, it can introduce new challenges as well, such as...

/ March 28, 2018
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Tech Insight

Java
Tech Time Warp: Java gets its start

Tech Time Warp: Java gets its start

The software that runs millions of smartphones and made the Internet more functional celebrates an anniversary this week. On April 8, 1991, James Gosling and a Sun Microsystems development team—then known as the “Green” development team, working on a project...

/ April 13, 2018
Cloud 5: Microsoft battles Slack, Amazon against the world

Cloud 5: Microsoft battles Slack, Amazon against the world

Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find. Before we jump into this week’s links, please have a look at one of...

/ April 13, 2018
IT services
IT services deals dipped sharply in 2017

IT services deals dipped sharply in 2017

Both the number of IT services deals and their total contract value (TCV) declined significantly in 2017. A new report from the market research firm GlobalData says the 4,099 IT services contracts announced in 2017 represent a 26-percent decline over...

/ April 12, 2018
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