Category: Sales & Marketing

tom patty marketing
The MSP’s Bookshelf: Marketing Without Money

The MSP’s Bookshelf: Marketing Without Money

Let’s face it. There is never enough money in the marketing budget. Whether you have a large budget to work with or you’re trying to make limited funds stretch—you’ll always have more ideas for how to spend the money than...

/ May 4, 2017
robin robins pricing
Robin Robins: Let’s Talk About Price $$$$$

Robin Robins: Let’s Talk About Price $$$$$

I’m about to make somebody (you?) a lot of money because I’m about to give you an idea for raising your fees that will allow you to prove to yourself you’re leaving a LOT of money on the table. First,...

/ May 3, 2017
email subject lines
Stuart Crawford: 7 Tips for writing the best email subject lines

Stuart Crawford: 7 Tips for writing the best email subject lines

Email marketing is a key strategy you should include in your MSP marketing plan. It has nearly three times the success rate as marketing on social media, and it’s especially effective for keeping your clients and prospects informed about your IT...

/ April 24, 2017
call reluctance
How to conquer call reluctance as an MSP

How to conquer call reluctance as an MSP

One of the biggest issues when you or someone in your company is planning to start cold calling for the first time is call reluctance. If you’d rather be doing anything but dialing the phone, changing how you view the...

/ April 17, 2017
notes
Ask an MSP Expert: How can I leverage my vendors for marketing help?

Ask an MSP Expert: How can I leverage my vendors for marketing help?

Q: As a smaller MSP, our MSP marketing budget is tight. We have all these ideas for lead generation campaigns, but not enough funding to tackle them all. How can I leverage my vendors for help with either marketing development...

/ April 3, 2017
social media
How MSPs can use social media to generate new business

How MSPs can use social media to generate new business

Every day at least one managed IT service provider calls me or shoots me an email asking how they can best use social media to generate new business. Here’s what I always tell them—If you’re not using social media to...

/ March 29, 2017
facebook rant
Robin Robins: How your thoughtless political rants are hurting your business

Robin Robins: How your thoughtless political rants are hurting your business

A news report I overheard but missed the source of: Employees are now wasting an average of two hours a day reading political news on Facebook and creating drama, stress, and resentment in their workplace as they argue over their...

/ March 22, 2017
data-driven sales prospecting
How to use data-driven sales prospecting to get better results

How to use data-driven sales prospecting to get better results

Many MSPs abandon telemarketing early on in their growth when they get frustrated with the lack of immediate results. But there is no magic bullet. All marketing processes and strategies need time to work, and telemarketing is no exception. You need...

/ March 15, 2017
video
Ask an MSP Expert: What tools should my MSP use to create videos?

Ask an MSP Expert: What tools should my MSP use to create videos?

Q: In a recent Ask an MSP Expert post, you talked about how to incorporate videos on an MSP website. There are so many different tools and programs you can use to create video content for current customers and prospects,...

/ March 13, 2017
life is good
Define Your Purpose. Share Your Story.

Define Your Purpose. Share Your Story.

Purpose-driven marketing is making headlines, differentiating companies and influencing deals daily. Take a look at the “Helpful Honda” campaign, or the “American Express Small Business” campaign. Both deliver a halo-effect around the respective brands and for good reason. What they...

/ March 1, 2017