Category: Sales & Marketing

facebook rant
Robin Robins: How your thoughtless political rants are hurting your business

Robin Robins: How your thoughtless political rants are hurting your business

A news report I overheard but missed the source of: Employees are now wasting an average of two hours a day reading political news on Facebook and creating drama, stress, and resentment in their workplace as they argue over their...

/ March 22, 2017
data-driven sales prospecting
How to use data-driven sales prospecting to get better results

How to use data-driven sales prospecting to get better results

Many MSPs abandon telemarketing early on in their growth when they get frustrated with the lack of immediate results. But there is no magic bullet. All marketing processes and strategies need time to work, and telemarketing is no exception. You need...

/ March 15, 2017
video
Ask an MSP Expert: What tools should my MSP use to create videos?

Ask an MSP Expert: What tools should my MSP use to create videos?

Q: In a recent Ask an MSP Expert post, you talked about how to incorporate videos on an MSP website. There are so many different tools and programs you can use to create video content for current customers and prospects,...

/ March 13, 2017
life is good
Define Your Purpose. Share Your Story.

Define Your Purpose. Share Your Story.

Purpose-driven marketing is making headlines, differentiating companies and influencing deals daily. Take a look at the “Helpful Honda” campaign, or the “American Express Small Business” campaign. Both deliver a halo-effect around the respective brands and for good reason. What they...

/ March 1, 2017
social media
Ask an MSP Expert: How to use social media to communicate with customers

Ask an MSP Expert: How to use social media to communicate with customers

Q: These days, it seems like a challenge to reach customers by phone or email—especially when you need a quick response. Sometimes voicemails take days for them to respond to, or an email just gets buried in their inbox. How...

/ February 27, 2017
msp marketing
Raj Khera: Stop calling yourself an MSP – Here’s Why

Raj Khera: Stop calling yourself an MSP – Here’s Why

If your target market is other IT firms, then calling yourself an MSP is the right move. IT professionals know what this means. But — and this is really important — most other people don’t know what an MSP is. Whatever you...

/ February 22, 2017
social
Ask an MSP Expert: How can a PR firm help my MSP grow?

Ask an MSP Expert: How can a PR firm help my MSP grow?

Q: We’re trying to increase our marketing activities and visibility in the channel to attract new customers. So, we’re considering hiring a public relations firm to help coordinate relationships with the media and write press releases for us. Is a...

/ February 20, 2017
msp marketing success
5 Critical behaviors of successful managed IT services companies

5 Critical behaviors of successful managed IT services companies

Yes, it’s true. There are managed IT services companies out there that understand the critical importance marketing and sales play in the success of their business. Regardless of their size, these IT service companies have transitioned from being a technology-focused...

/ February 15, 2017
camera
Ask an MSP Expert: How can I start using videos in my marketing strategy?

Ask an MSP Expert: How can I start using videos in my marketing strategy?

Q: Video marketing seems to be getting more popular, so to get ahead of the curve, I want to start using video marketing to highlight my IT service offering. How can I start using video on my website and incorporate...

/ February 6, 2017
msp marketing budget
MSP marketing budgeting and planning: Your nightmare and your friend

MSP marketing budgeting and planning: Your nightmare and your friend

Why worry about MSP marketing budgeting and planning? Well, things are changing fast in the IT channel. The industry itself is in a constant state of flux. Mergers and acquisitions abound, and giant competitors like Amazon are entering the MSP...

/ January 11, 2017