Category: Better Business
How to buy a good prospecting list as an MSP — and what it should cost
One of the questions we are asked most often here at Managed Sales Pros is, “Where can I buy a GOOD prospecting list at a reasonable price?”
Ask an MSP Expert: What types of MSP marketing campaigns are most effective?
Q: I feel like I’m stuck in a rut with my MSP marketing, relying on traditional marketing tactics like telemarketing and referrals to find new business prospects. I want more of an impact. What are some simple, easy-to-execute campaigns that...
As a managed print service provider, how can I make the transition to managed IT services?
Q: I run my own managed print services company, and my SMB customers are starting to request additional IT services. So, I’m interested in making the transition to managed IT services so I can generate more recurring revenue for...
How to get free advertising for your managed services business
The media is dying of starvation. They have an endless appetite for quality information to share with their viewers, readers, and listeners. So why do so many managed service providers fail to recognize that journalists need regular feeding to keep...
Why awards should be part of your MSP marketing plan
For managed service providers, a multi-faceted, well-rounded marketing plan works best. You can’t rely solely on word-of-mouth marketing, but you can’t simply focus on Google Adwords or attending industry events either. A balanced combination of marketing activities geared to fuel...
Social media is a great “in” for IT sales and marketing
Reports show that people want, and in many cases expect, businesses (like yours) to have a social media presence. When you don’t, it begs the question why not? If your social status is slim to none, it probably won’t make or...
Ask an MSP Expert: What’s the benefit of selling cloud backup as a TSP?
Q: I run a telecom services business that I believe needs a new go-to-market strategy. Right now, we provide a wide array of telecommunication services to SMB customers, including telephone, video conferencing, broadband, and WAN solutions. But I’ve seen growing...
Why MSPs need to combine inbound and outbound marketing to get results
One of the trickiest aspects of running a managed IT services business is effectively combining inbound and outbound marketing strategies for maximum results. To neglect either inbound or outbound marketing in favor of the other is a costly mistake. By...
How to get more quality referral leads as an MSP
Developing an effective referral program that creates enough excitement to convince customers to simply hand over their business contacts can be a struggle for managed service providers. Many have been disappointed after what they think is an awesome referral strategy...
Ask an MSP Expert: How to develop a training program for new IT employees
Q: My MSP business is growing, and we’re hiring like crazy! How do I make sure my new hires are trained properly and can support my customers? I want to know my employees are prepared for the job and have...
