Most Discussed Posts

ransomware
Ransomware moves into the cloud

Ransomware moves into the cloud

One of the assumptions many people make about cloud services is that someone is responsible for maintaining security of the environment. That’s true as far as the service itself is concerned, but any data loaded onto those cloud services is...

/ October 13, 2016 / 1 Comment
office 365
Ask an MSP Expert: How to overcome challenges with selling Office 365

Ask an MSP Expert: How to overcome challenges with selling Office 365

Q: I’m the dedicated sales person at an IT services company, and we’ve typically focused on providing break-fix services. Many of our customers need the SaaS productivity tools in Microsoft Office 365, so we are looking to start selling and...

msp lead generation
Ask an MSP Expert: What are some ways to find new prospects in my market?

Ask an MSP Expert: What are some ways to find new prospects in my market?

Q: I’ve recently started working in sales and marketing for a local MSP company. Right now, besides the business owner, I’m the only person focused on bringing in new business. With limited resources, how can I reach new prospects in...

/ December 7, 2015 / 1 Comment
Three ways to use BCDR statistics to improve client satisfaction

Three ways to use BCDR statistics to improve client satisfaction

I sometimes wonder whether IT service providers feel like dentists. Think about it. We all know it’s the right thing to do, but none of us really looks forward to going to the dentist. In the same vein, I can...

/ September 9, 2015 / 1 Comment
outbound marketing
Why MSPs need to combine inbound and outbound marketing to get results

Why MSPs need to combine inbound and outbound marketing to get results

One of the trickiest aspects of running a managed IT services business is effectively combining inbound and outbound marketing strategies for maximum results. To neglect either inbound or outbound marketing in favor of the other is a costly mistake. By...

/ July 20, 2015 / 1 Comment
Ask an MSP Expert: How to use PPC advertising to elevate your MSP marketing efforts

Ask an MSP Expert: How to use PPC advertising to elevate your MSP marketing efforts

  Q: I’m an established managed service provider and just opened another office in a nearby metro area where there’s tons of new prospects— and tons of competition. One of my friends suggested using pay per click advertising as a...

/ June 22, 2015 / 1 Comment
strategy
4 Things MSPs need to start doing to close the marketing skills gap

4 Things MSPs need to start doing to close the marketing skills gap

Managed service providers built their businesses on a strong technical foundation and developed a solid sales team, and that used to be enough. But as the channel gets more crowded and more solutions move to the cloud, MSPs need to...

/ March 17, 2015 / 1 Comment
cold calling tips
Cold calling tips for MSPs: How to respond to “We already have that”

Cold calling tips for MSPs: How to respond to “We already have that”

If you’ve added cold calling to your sales and marketing strategy, you’ve likely been told “No, thank you!” in more ways than you can count.  Rejection and objections are part of the process, and there are multiple ways to navigate...

/ March 11, 2015 / 1 Comment