Most Discussed Posts

msp lead generation
Ask an MSP Expert: What are some ways to find new prospects in my market?

Ask an MSP Expert: What are some ways to find new prospects in my market?

Q: I’ve recently started working in sales and marketing for a local MSP company. Right now, besides the business owner, I’m the only person focused on bringing in new business. With limited resources, how can I reach new prospects in...

/ December 7, 2015 / 1 Comment
cold calling
How to use cold calling as a thin wedge – the right way

How to use cold calling as a thin wedge – the right way

When it comes to selling managed services, there are many things that you can use cold calling for, but one of the best uses is as a thin wedge. Yeah, it’s sales jargon, but “the thin wedge” is one of...

/ December 3, 2015 / 1 Comment
cyber security
The 3 worst data breaches of all time (the lessons learned)

The 3 worst data breaches of all time (the lessons learned)

On the occasion of October’s Cyber Security Awareness Month, we revisit three of the largest data breaches ever to make the headlines. Data breaches happen. The more the data under your management, the greater the price you’ll pay in lost...

/ October 19, 2015 / 1 Comment
Three ways to use BCDR statistics to improve client satisfaction

Three ways to use BCDR statistics to improve client satisfaction

I sometimes wonder whether IT service providers feel like dentists. Think about it. We all know it’s the right thing to do, but none of us really looks forward to going to the dentist. In the same vein, I can...

/ September 9, 2015 / 1 Comment
How to buy a good prospecting list as an MSP — and what it should cost

How to buy a good prospecting list as an MSP — and what it should cost

One of the questions we are asked most often here at Managed Sales Pros is, “Where can I buy a GOOD prospecting list at a reasonable price?”

/ August 19, 2015 / 1 Comment
outbound marketing
Why MSPs need to combine inbound and outbound marketing to get results

Why MSPs need to combine inbound and outbound marketing to get results

One of the trickiest aspects of running a managed IT services business is effectively combining inbound and outbound marketing strategies for maximum results. To neglect either inbound or outbound marketing in favor of the other is a costly mistake. By...

/ July 20, 2015 / 1 Comment
Ask an MSP Expert: How to use PPC advertising to elevate your MSP marketing efforts

Ask an MSP Expert: How to use PPC advertising to elevate your MSP marketing efforts

  Q: I’m an established managed service provider and just opened another office in a nearby metro area where there’s tons of new prospects— and tons of competition. One of my friends suggested using pay per click advertising as a...

/ June 22, 2015 / 1 Comment
managed service customers
How to retain managed service customers

How to retain managed service customers

You courted your SMB clients. You wooed them. You got them to sign that SLA, and now you’re married. But how do you keep the love alive?

/ June 10, 2015 / 1 Comment
strategy
4 Things MSPs need to start doing to close the marketing skills gap

4 Things MSPs need to start doing to close the marketing skills gap

Managed service providers built their businesses on a strong technical foundation and developed a solid sales team, and that used to be enough. But as the channel gets more crowded and more solutions move to the cloud, MSPs need to...

/ March 17, 2015 / 1 Comment
cold calling tips
Cold calling tips for MSPs: How to respond to “We already have that”

Cold calling tips for MSPs: How to respond to “We already have that”

If you’ve added cold calling to your sales and marketing strategy, you’ve likely been told “No, thank you!” in more ways than you can count.  Rejection and objections are part of the process, and there are multiple ways to navigate...

/ March 11, 2015 / 1 Comment