Tag: MSP Marketing
Tip Tuesday: Techniques to enhance your marketing strategy
With 2023 coming to an end, I want to share a few tips and tricks I’ve learned over the last year as I worked with MSP partners on their marketing efforts. I encourage you to review the below and see...
The role of brand archetypes in MSP websites
One thing we always hear from MSPs during the discovery phase is they want to be different. At my MSP marketing company – Tech Pro Marketing – we manage websites and lead generation for growing MSPs. Most of the MSPs that...
Do MSPs need to hire an internal marketer?
Hiring a marketer in-house versus a marketing agency is a conundrum that almost every managed service provider (MSP) faces at some point. Many business owners may not realize that in-house marketers are not 100 percent necessary in every industry. MSPs...
How to use ChatGPT for MSP outbound prospecting
What an exciting time to be in business development for MSPs! The advent of ChatGPT has quickly improved our process. It’s given us back some time while providing us with good quality sales enablement copy that’s already getting marginal results....
How marketing conferences can dramatically improve your MSP’s marketing knowledge
If you speak to any Managed Service Provider (MSP) or IT Solution Provider, and ask them about their marketing, you will typically see and hear an uncomfortable response. With some exceptions, most IT businesses find marketing to be a challenge....
Ask an MSP Expert: How to attract new clients during an economic downturn
As the economy starts to slow down, managed service providers (MSPs) may begin to feel its effect in maintaining their sales, let alone trying to grow. The slowing of the economy also means a tougher market, however, with the right...
It’s time to rethink your marketing strategy MSPs
In a recent article, MSP lead generation failures, I talked about some of the common challenges I hear from MSPs. They want “more blogs”, “more advertising budget”, and “more more more” of things that haven’t worked well in the past,...
MSP marketing part 3: Special operations marketing
In part 3 of our journey in the land of MSP marketing, we look at MSPs with full specialization. In this scenario, using mining lingo, you have a very narrow specialization focus. You mine only for diamonds and are willing...
MSP marketing part 2: Maneuver marketing
In Part 1 of this mini-series on MSP marketing, we looked at attrition marketing, the most basic form of marketing MSP services. Now in Part 2, we’ll take a trip in the world of maneuver marketing using the example of...
MSP marketing, like mining, comes in three forms – Part 1
In the movie Patriot, Benjamin Martin, played by Mel Gibson, warns his comrades not to go muzzle-to-muzzle against the English army and still hope to win. It just couldn’t happen. Similarly, MSPs are better off not going head-to-head with their...
