Tag: MSP opportunity
Smarter MSP’s top 12 posts of 2021
When reflecting on 2021, one thing is for certain: It was not a boring year. From new cybersecurity threats and vulnerabilities identified, to a ramp in digital transformation projects for MSPs, not to mention a continued global pandemic, and much...
MSPs Need to Provide a Better Digital Experience to End Users
A global survey of 1,000 digital workers and 500 senior IT decision-makers published this week confirms what many managed service providers (MSPs) already know all too well. End users are often their own worst enemies.
Gamification emerges as next major tool for upskilling partners
At its re:Invent conference this week, Amazon Web Services (AWS) revealed it is now employing gamification to encourage partners to improve and expand their cloud practices. AWS GameDay, now available to all AWS partners, is a collaborative learning exercise that...
Changes to Gramm-Leach law may mean more business for MSPs
A recent and little-noticed tweak by the FTC to the long-standing Gramm-Leach law could result in more business for MSPs and more oversight for specific enterprises. One of the tricky aspects of being an MSP is navigating the constantly shifting...
Report surfaces major gains for MSPs serving enterprise customers
A report published this week by Information Services Group (ISG) shows the annual contract value (ACV) of managed services contracts valued at more than $5 million hit a record $8.4 billion for the third quarter, representing a 22 percent increase...
Number of disruptive data center incidents confirms need for MSPs
Despite any investments IT organizations may have made to ensure high availability, a global survey of 374 data center managers finds 91 percent experienced at least one disruptive incident during the last 12 months, including downtime related to an outage...
Mobile malware poses risks and opportunities for MSPs
With the pandemic scrambling workforces, reliance on mobile devices for routine work has increased. This is creating some cybersecurity concerns and statistics illustrating the hold that mobile devices have on workplaces are startling. For example, in the United Kingdom, 60 percent of...
Podcasting for MSPs: It’s about the audience and guest
After recently sitting down as a guest on the SmarterMSP podcast, I got to thinking about how podcasting, and the revolution that is currently taking place all around us, is truly one of the most exciting marketing opportunities I’ve seen...
MSPs need to keep an eye on “soft targets”
I talk to MSP owners weekly about cybersecurity trends in the industry and which trends are the most troubling. By far, what I hear about most in 2021 is ransomware. And the statistics bear out the fear of ransomware hitting...
Using MSP marketing to remain front of mind with customers
Previously, I wrote on SmarterMSP about removing serious mistakes from your MSP marketing activities that prevent them from being their most effective. In this post, I want to warn service providers of ways that their MSP marketing can fail to...