Tag: MSPs
Selling yourself as a one-man MSP
If your MSP business is a one-man shop, there are a variety of challenges you face that larger MSPs don’t have to overcome. For example, you probably run into some different objections when pitching yourself and your services to prospects,...
What your MSP business can measure, can also be managed
In my previous article, I recommended that MSPs make decisions based on clearly defined metrics, rather than just your gut feelings. In this post, I want to take a deeper dive into the value of managing your MSP business with...
Why your MSP needs to stop relying on gut feelings
Have you ever heard the phrase “What gets measured, gets managed?” This famous quote came from Management Consultant, Peter Drucker, and is something that I’d urge any IT solution provider or managed service provider (MSP) to listen to. Why do...
Why MSPs should get involved with community service
The last year taught marketers a lot. One lesson that really stands out is the importance of community service, and this is no different for managed service providers (MSPs). As an MSP, our clients are the businesses in our communities...
Q&A: An award-winning MSP partner program
Relationships are at the heart of everything an MSP business does and needs to succeed. In order to deliver the best service offering possible to customers, an MSP first needs a strong relationship with vendors and other third-party providers. So,...
Second half of 2020 looks cloudier for MSPs
Now that managed service providers (MSPs) have weathered the initial economic storm brought on by the downturn in the global economy caused by COVID-19, many MSP leaders are wondering what’s next. There’s no doubt in the first half of the...
In defense of MSP cybersecurity, as number of alerts rise
It seems like about once a month now some government agency somewhere discovers there might be a potential issue with the cybersecurity of a managed service provider (MSP). The latest warning comes from the U.S. Secret Service, which sent out...
The tale of two MSP realities
Over the years, you have heard me talk about the tale of two MSP realities. In one reality, sales and marketing is hard, prospects refuse to pay higher prices, and the market determines your ability to succeed. In the other...
Restaurants, MSPs, and the post-pandemic world
“Would you like to supersize that?” Ah, remember the days when that was a simple question about the size of your fries or soda? Now, that question is fraught with cybersecurity issues that can lead to supersized cybersecurity issues.
MSPs need to focus on IT management consolidation
The need to consolidate the management of IT has never been more acute. In the wake of the COVID-19 pandemic organizations of all sizes will be moving to reduce IT costs as much as possible. A survey of 1,300 IT...
