Tag: AI
A look back at 2025, with an eye on 2026
It’s hard to believe 2025 is already nearing the rearview mirror. As the year winds down, SmarterMSP.com spoke with a variety of cybersecurity experts to reflect on this year’s major developments and what they anticipate as we head into 2026....
Barracuda Assistant arrives in Barracuda Managed XDR dashboard
We’re excited to announce that Barracuda Assistant, our AI-powered support companion, is now available directly within the Barracuda Managed XDR dashboard. With this launch you get instant access to answers, step-by-step guidance and all the how-to resources you need, without ever...
How Barracuda’s Michelle Hodges is using AI to reimagine partner relationships
In this latest edition, Barracuda’s, SVP, Global Partners & Alliances Michelle Hodges brings her trademark clarity and candor to one of the biggest questions facing partner leaders today: how to connect more meaningfully with partners in an AI-driven world. Known for her focus...
The future of MSP success: Outcomes over offerings
A recent report from Guidehouse signals the dawn of a new era for managed services. By the end of 2025, fees and contracts will increasingly be tied to business outcomes rather than traditional service delivery. As this transition unfolds, expect...
AWS Insights: How profitability scales with services expertise
A survey of 35 Amazon Web Services (AWS) partners reveals that services revenue per dollar of AWS-generated revenue varies widely, depending on the level of expertise and the breadth of services offered across the customer lifecycle. Key findings Conducted by...
Frontline security predictions 2026: The battle for reality and control with agentic AI
The power and potential of agentic AI — adaptive, automated and independent — dominated security conversations during 2025. Barracuda asked four colleagues leading cyberthreat and security areas around the world, what they expect from agentic AI in 2026 and what this...
Five trends MSPs can be thankful for in 2025
While Thanksgiving has been a national holiday in the U.S. since 1863, the notion of setting aside a day to give thanks reaches as far back as 1623. Fast forward to 2025, and the tech landscape looks very different, but...
Caught between a rock and a hyperscaler
Remember the good old days when certain activities—hosting email, running data analytics, and delivering reports—were strong revenue drivers? With major players like AWS, Azure, and Google Cloud Platform (GCP) entering the arena, those capabilities quickly became table stakes. Each hyperscaler...
The AI shift: Is It time MSPs turned MIPs?
A Top Down Ventures report forecasts that next-generation managed service providers (MSPs) that are focused on outcomes driven by artificial intelligence (AI) agents, will enjoy 10 to 15 basis points of higher EBITA margins than their current average. The next...
Why MSPs need to adapt email defenses in the GenAI era
Artificial intelligence (AI) is a double-edged sword: The same technology that can draft emails or write software code can also be exploited for nefarious purposes. For example, today, cybercriminals are leveraging AI to enhance email-based attacks, such as phishing, by...
